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Reveal your
Natural Beauty

With skincare for your DNA

With a simple cheek swab, you’ll get a comprehensive personal analysis of your skin and, if you choose, a fully customized, luxury skincare line designed exclusively for you.

Send Us a Swab

01

Once you receive your DNA Kit, take a quick swab of your cheek and return it to our lab in the included pre-paid return envelope.

Get Your Report

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Within 5-11 business days, you’ll receive your in-depth DNA skin report and personal phone consultation with one of our certified skincare specialists.

Personalize Your Skincare

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Start giving your skin precisely what it needs. Discover select items matched perfectly to you from ALLÉL’s luxurious suite of products.

- Featured in -

“Arm yourself with the full facts and the best products for the job ahead.”

5/5

“This brand is breaking boundaries with their clinical approach!”

5/5

“It’s the most comprehensive skin care brand on the market today.”

5/5

Put an End to Disappointment from Products that are the Wrong Fit for You

Backed by
Clinical Studies

98.7% of test subjects had significant improvements in skin firmness and elasticity only 14 days after using ALLÉL X’s cream and Serum.*

*Study conducted by the Derma Consult GmbHtesting firm in Germany

Why People Love ALLÉL

Nothing compares to the confidence that comes from knowing that you’re giving your skin exactly what it needs!

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"I would always have red, itchy skin around my nose and cheeks. The DNA test showed I have a high risk of inflammation. I’ve used C2-C every day for a month and my red spots are completely gone!"

Deanne M. McCormick
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"I read in a magazine that they gave this product in the gift baskets that they gave to the Oscar winners, so I decided to give it a shot, lol. I sent in my DNA, waiting for my results!"

Stephanie Louis
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"I initially found out about this product from a Harpers Bazaar article I saw online, I thought it sounded cool and decided to treat myself to the DNA test, and it is everything I hoped it would be!"

Jenny Morrison
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"This product changed my life. I am SO done with buying generic creams and soap and seeing no results! This thing is the real deal."


Nancy Brown
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"I love the sun and have spent hours sunbathing without SPF protection. After two months of using ALLÉL® T-serum and cream, my pigment spots have faded and I have smoother, more glowing skin."

Kathleen Briones
Like Your Fingerprint,
No One on Earth Has Your Exact Skin

Your skin’s tone, texture, elasticity—even the way it responds to the environment—are all individual to you. This means you’re so much more than merely “oily,” “dry,” “combination,” or “sensitive skin” most products are marketed for. ALLÉL’s unique analysis maps the specific genetic markers that determine how your skin looks, feels, and changes over time—so you can finally get skincare as individual as you

Developed in Sweden • Made in Switzerland • Tested in Germany

Know You're Getting the Best

Privacy

Privacy

At ALLÉL, we hold ourselves to the highest privacy standards in the world. DNA samples are never connected to your name or personal information and are destroyed every three months.

Quality

Quality

Your peace of mind is incredibly important to us. So our DNA tests have been 100% validated for accuracy in an external lab and all products are third-party tested for purity & potency.

What You'll Get

01

A comprehensive analysis of your unique genetic skin profile and the 5 key factors that affect how your skin ages—so you can know precisely what it needs.

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A personal consultation with a certified skincare specialist who will explain your results and answer all your questions.

 
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A fully customized recommendation for your complete suite of luxury products, hands-selected for your individual genetics, lifestyle & environment.

Get your DNA Kit Now & Start Your Journey to

Powerful, Revitalized Skin

I TOOK A DNA TEST *

50% OFF

FULL ANALYSIS

(No DNA KIT)

$159

$79

  • Complete genetic analysis of your skin (PDF)
  • Phone consultation with a certified skincare specialist (scheduled at your convenience)

* For clients who have already taken a DNA test through providers such as 23andMe, Ancestry, MyHeritage etc.

I NEED A DNA TEST

57% OFF

DNA KIT + FULL ANALYSIS

$349

$149

  • DNA swab kit & test
  • Complete genetic analysis of your skin (PDF)
  • Phone consultation with a certified skincare specialist (scheduled at your convenience)

Only few left in stock!

Complete your order

Shipping Information

Payment Information and Billing Address

All transactions are secure and encrypted.

Or pay through Paypal
 

$59

Basic Analysis

Only few left in stock!

Tax

Shipping

$0

Free

Total

$59

Billing details

  • Pay via PayPal; you can pay with your credit card if you don’t have a PayPal account.

Your personal data will be used to process your order, support your experience throughout this website, and for other purposes described in our privacy policy.

FULL ANALYSIS (No DNA KIT)  $79.00
DNA KIT + FULL ANALYSIS  $149.00
ONLY FEW LEFT IN STOCK!
Shipping
Total $228.00

The Founders

Dr. Anne Wetter, MD
Dr. Wetter is a board certified Dermatologist with training from the Karolinska University Hospital. She is one of the founders of Sweden’s largest chain of dermatology clinics, and the Head of Esthetic Dermatology.

Dr. Elisabet Hagert, PhD
Dr. Hagert is Associate Professor of Orthopedics/Hand Surgery at the Karolinska Institute. She did her postdoc training at Stanford University and is now CEO of Sweden’s foremost private clinic for hand- and foot surgery.

ALLÉL Founders, Dr. Anne Wetter,
MD & and Dr. Elisabet Hagert, PhD

Have a Question? See Our FAQs

A: Absolutely not! You just run the soft, cotton swab provided in your testing kit on the inside of your cheek.

A: Your kit will come will a fully pre-paid envelope that you can leave with your postal carrier. The sooner you send in your swab, the sooner you’ll get your results.

A: Nope. If you’ve already taken a DNA test, just send the results to our team of experts. They’ll use it to provide you with a complete analysis and determine your ideal skincare plan.

A: No. Once you order the test you’ll get your analysis and phone consultation with zero additional fees.

A: Once we receive your swab, we start analyzing it immediately. You’ll get your results in 5-11 business days.

A: Absolutely not. At ALLÉL, we’re 100% committed to our clients’ privacy.
We adhere to ISO/IEC standards—the highest standard of DNA privacy in the world. All DNA samples are only labeled with an ID number, so no one in the lab will have any personal information connecting you with your sample.
Additionally, in accordance with EU regulations, all DNA samples are destroyed every three months.

A: The test provides a personal profile of your inherent genetic predispositions for aging in five different categories.
Your skin’s structure (collagen), energy (glycation), pigmentation (tone), defense (antioxidation ability), and sensitivity (inflammatory response).
This information is the key determining the precise way to protect and enhance your individual skin.

A: Once you receive your skin analysis, you’ll receive an email in order to schedule your consultation for a time that is convenient for you.

A: Absolutely! Our experts are trained to help you fully understand every aspect of your results and provide in-depth advice on how to best care for your individual skin.

A: Nope. Although we destroy all DNA samples and test results in order to protect your privacy, we’ll keep your ideal skincare recommendations for any of your future needs.

A: All ALLÉL products are third-party tested for purity and potency.
Moreover, over 800 samples of DNA have been validated as accurate by an external lab using PCR and Sanger sequencing.

PRIVACY POLICY
DISCLAIMER / LIMITATION OF LIABILITY

We provide this website, our services and our products for use on an “as is” and “as available” basis. We provide the my.allel.com website without any representation or endorsement made and without warranty of any kind, direct or implied, including but not restricted to the implied warranties and conditions of merchantability, compatibility, fitness for a particular purpose, non- infringement, suitability, accuracy and safety. Native Alpha does not guarantee that your use of the website will be continuous/uninterrupted, mistake-free or free of viruses or other harmful components. You consent that you access and use the website at your own risk. We may alter, amend, develop, improve and/or make any other changes to my.allel.com at any time with or without notice. Under no circumstances will we be held liable for any direct, exceptional, indirect, secondary, or resulting damages as an outcome of or in connection with the

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use of, or the lack of ability to use the website, even if Native Alpha has been advised of the possibility of such damages. Native Alpha does not guarantee that your use of our products will be effective or safe for your skin type. Only you and your personal physician can determine that. As a result, our liability to you in lieu of damages as per our skincare product shall not exceed the price you paid for that product.

You hereby release and hold Native Alpha innocent from any and all claims, losses, liability, damages, and expenses (including without limitation loss of business, opportunity, information, revenue or profits) relating or connected to your use of the website, any content acquired through the website or any suspected violation by you of these terms and conditions. The laws of some jurisdictions do/may not allow the limitation or exclusion of legal warranties, liability or certain limitations of representations or damages made concerning services or goods. Some or all of the above exclusions or limitations may not apply to you if you fall under any of such a jurisdiction.

INDEMNITY
You consent to indemnify Native Alpha, its licensors, affiliates, managers, officers, suppliers, agents, and employees from and against any and all losses, costs, reparations, claims, penalties, expenses and liabilities resulting from your use of the Website or anyone using your account, or any suspected violation by you or anyone using account of these Terms and conditions. This includes reasonable legal and accounting fees. You also assent to indemnify Native Alpha, licensors, affiliates, managers, officers, suppliers, agents, and employees for any injury, including but not restricted to bodily injury or death, to you or/and any other person(s) arising from your use of or dependence on any information gotten through the Website. This Website provides only general medical information, and should never be taken as a substitute for professional medical advice. Always consult a health care professional and/or your physician for specific recommendations about your medical condition.

CHILDREN’S PRIVACY As we are dedicated to guarding the privacy of minors, we do not provide this website and its services for their use. This Site is not planned or premeditated to attract children under the age of 18, and we do not direct our online marketing strategies towards minors. We do not collect

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personally identifiable information from any person we actually know is a child under the age of 18.

HYPERLINKS TO OTHER SITES, ADVERTISEMENTS AND SEARCHES
On our website, we provide links to third party websites that are controlled and maintained by others. Native Alpha also may select certain sites as priority responses to search terms you enter, and we may allow advertisers to respond to certain search terms with sponsored content or advertisements. We do not have any control over these websites, and you may not take our link to them as an endorsement of such websites. Native Alpha does not endorse any product, service, or treatment advertised on the Native Alpha Site.

JURISDICTION
You clearly agree that the exclusive jurisdiction for any dispute with Native Alpha, or in any way relating to your use of the Native Alpha Site, resides in the courts of Israel and you further agree and expressly consent to the exercise of personal jurisdiction in Israeli courts in connection with any such dispute including any claim involving Native Alpha or its content providers, employees, affiliates, subsidiaries, contractors, managers, and directors. INVALIDITY OF TERMS
If any provision of these Terms and Conditions is found to be invalid by an Israeli court having expert jurisdiction, the invalidity of that one provision shall not affect the enforceability/validity of the remaining provisions of these Terms and conditions. The remaining provisions shall remain in full force and effect.

NO WAIVER
No waiver of any of these Terms and Conditions shall be deemed a further or continuing waiver of such term or condition or any other term or condition.
TERMS AND CONDITIONS
TERMS AND CONDITIONS
We strongly advise that you carefully read these terms and conditions before browsing or using the My.Allel.Com website in any way. By using our website and our services, you hereby agree to fully comply with and be legally bound by these terms and conditions. If you are not in full agreement with the provisions of these terms, you must stop using the website immediately, as your continued use of the website shall be taken as your agreement to comply. We at My.Allel.Com may exercise our right to review, modify and/or update these terms and conditions at any time as we deem necessary and without any prior notice to you. We will make however sure to notify users of any modification, review, and/or update by indicating last date of update at the top of this page. Your continued usage of the My.Allel.Com website thereafter will mean that you accept those changes.

ABOUT THE COMPANY
NATIVE Alpha Ltd , owner of My.Allel.Com, is an authorized re-seller of the Allel range of DNA skincare products with exclusivity over its online eCommerce sales.

NO MEDICAL ADVICE
You understand and accept that the contents, material and information that we make available on my.allel.com including without limitation text, graphics, and other information are intended for informational purposes only. We clearly declare that they do not in any way constitute health advice and may not be used or adopted in place of qualified medical diagnosis, advice, or treatment. Always consult your physician or a qualified health care professional for specific advice about your medical condition. You thereby agree to fully accept all risks related to the use of or reliance on any information that we may upload on this website, and must indemnify Native Alpha from all and any cause of action that may ensue in connection with your reliance on content obtained from this website.

USE OF MATERIALS/RESTRICTIONS
Native Alpha owns and makes this website available for personal use only. As such, we grant you only a limited, reversible, non-transferable, and non-exclusive license to access and use the website, with the proviso that we have the right to terminate this license at any time and with or without reason. Through the editorial discretion of Native Alpha, features and content may be changed or terminated without notice. All materials/content uploaded on this website are fully protected by the copyright laws in Sweden and in foreign countries. You also understand and accept that the website’s trademarks, service marks, trade names, design, images, audio, videos, and other information are proprietary to Native Alpha, its affiliates and/or to third-party licensors. We grant you the permission to download or view a single copy of the materials on the My.Allel.Com website only for your personal, noncommercial use. You may not adjust, imitate, duplicate, print, allocate, post, transmit, display, execute, create derivative works from, sell or transfer any of our content. Title to the said materials remains with Native Alpha, its affiliates or its licensors. If you use the materials in any manner not expressly permitted by these terms and conditions, we will regard it as a violation of these terms and conditions and you may also be breaching trademark, copyright, and other applicable laws. All rights that are not expressly granted herein are reserved to Native Alpha and its licensors.

USER REGISTRATION AND ACCOUNTS
To be granted the permission to use most portions of our website, we will ask you to register for and then maintain an active personal user My.Allel.Com account. To do so, you must be 18 years old or older, and you hereby agree that you are of legal age, and that the information that you provide during the registration process is correct in all respects and will be current at all times. During the registration process, My.Allel.Com will ask you to choose a username and password, with which we will create your account. You bear full responsibility for any/all activity(ies) that transpires on my.allel.com through your account, and you must immediately advise us if you notice any unauthorized use of your My.Allel.Com account or any other violation of security related to the website. You may register for and operate only one my.allel.com account, except otherwise allowed by the website owner in writing.

USER CODE OF CONDUCT
To continue to gain access to and use the Native Alpha website, you consent to accept and abide by all relevant federal, state, local and other laws and regulations and these terms and conditions. You also agree to abide by this user code of conduct, and your failure to comply with any of these terms may result in the termination of your My.Allel.Com account. We may also bring a civil and/or criminal case against you under applicable laws. You hereby consent not to sell, license, lease, rent, transfer, assign, distribute, host or otherwise use the website for profit; alter, interpret, adjust, merge, decompile, disassemble, make derivative works of, or reverse-engineer any part of the website; upload, distribute or transfer any computer viruses, worms, malicious software or any code with the aim of damaging a computer system(s) or data through the use of this website; engage in password and data mining; destroy or remove any copyright notices or other proprietary markings contained in the website; disturb, incapacitate, or otherwise inhibit the operation of the website or the servers/networks connected to it; and/or use my.allel.com to gather or otherwise harvest or store any information for purposes other than those designed and implemented by us. You are also expressly forbidden from interfering with other users’ access, use and enjoyment of the website; and impersonating any person or falsely stating or otherwise misrepresenting your affiliation with any person or entity, or expressing/implying that we endorse you or any statement you make. You may not use the website to upload or share any content that infringes on any copyright, patent, trade secret, trade-mark, or other proprietary or privacy rights of a third party; is illegal, injurious, hostile, unmannerly, distressing, defamatory, discourteous, obscene, libelous, intrusive of another’s privacy, or otherwise objectionable; constitutes unauthorized or unsolicited advertising, promotional items, or any other form of duplicative or unsolicited messages, whether commercial or otherwise; and/or contravenes any law, decree, regulation and/or contractual obligations.

USER CONTENT/COMMUNICATION
Any communication or material that you transmit to the my.allel.com website whether by e-mail or otherwise, including without limitation any data, questions, comments, and suggestions will be regarded by us as and thus treated as non-proprietary and non-confidential. You hereby grant Native Alpha the right to use any communication or material that you transmit or post for any reason, including but not restricted to duplication, publication, disclosure, transmission, broadcast, and posting. While any content that you provide remains your property, by providing such content to Native Alpha, you grant us a worldwide, transferrable, continuous, irreversible, royalty-free license, with the right to sub-license, make derivative works of, distribute, openly show, duplicate, adjust, publicly perform, and to otherwise use such content without giving further notice to or soliciting consent from you, and without the obligation of reimbursing you or any other entity.

TERMS OF SALE
These are our terms of sales and it forms a legal contract between Native Alpha and you, a purchasing customer. You accept this sale agreement by when you make a purchase, place an order, or otherwise shop on the website. You agree to be bound by this agreement. The conditions of this agreement are subject to modification without prior notice, and constitutes the entire agreement between you and Native Alpha relating to the purchase of DNA inspired skincare products on this website. Title of goods: Under this agreement, Native Alpha retains the title to skincare products herein being purchased until skincare products are paid for by you. Title thereafter passes to you. Orders: You are not to assume that orders are binding upon Native Alpha, until such orders have been acknowledged and accepted by us. Invoices are due and must be paid within the time period noted on the invoice, counted from the date of the invoice, and the terms of payment are within Native Alpha’s sole discretion. You are responsible for sales and all other taxes associated with the order. Pricing and Information Disclaimer: All prices are listed in US dollars and are subject to change. We reserve the right to make adjustments regarding prices, products and offers to reflect changing market conditions errors in advertisements, product discontinuation, and other mitigating circumstances. Credit Cards: Credit card charges will be immediately processed online after ordering our products. Shipping Policy: Unless otherwise stated, prices for merchandise ordered on My.Allel.Com do not include shipping costs, and may vary with orders. As a matter of policy, we ship only to the verified billing address of the customer’s credit card. Export Sales: Apart from Online sales, we also sell skincare products for the purposes of export. If products herein being purchased are for export, you agree that our warranties for exported skincare products may vary or may even be null and void for goods so exported, and that any and all liability is only for the products purchased. It is your responsibility to obtain from the federal government export documentation before shipping to a foreign country. Order Cancelation: You may cancel your order within 24 hours of ordering, provided that we have not shipped that order. We will return any payments already made by you If you cancel an order. You however agree that we will be unable to honor cancellation orders after more than twenty-four hours of ordering. We from our end may also cancel your order if we suspect any fraudulent transaction by you; or if the ordered item is unavailable for any reason. We will inform you by email of any order cancelation by us, and will re-issue a credit in the amount of the charge should our order be cancelled after we have received your payment. Return Policy: Native Alpha offers a 10 days return policy on its products. To qualify for a return, all skincare products returned must be 100 percent complete, be unopened and contain all original boxes and packing materials, contain all manuals, blank warranty cards and other accessories and documentation as provided by us. Refunds: We will replace items or provide a refund if product is damaged or if we mistakenly sent you the wrong products, provided that you notify Native Alpha of damaged skincare products within the first 7 days of arrival. Our regular return policy will supersede any claim of damage if we are not notified in 7 days. You understand and accept that you are responsible for shipping charges on returned items. Exchange policy: We do not accept skincare products for exchange. General Legal Disclaimer: Native Alpha hereby expressly disclaims all warranties either expressed or implied, including, without limitation, any warranty of merchantability or fitness for a particular purpose. Even though our products are inspired by the study of the human DNA, you understand and accept that there are variations in skin types and that a product that is very effective for other customers might not be so effective for you. We will therefore not be held responsible if the skincare products that you procure do not meet your expectation or standards.

Any cancelation of order or refund request which surpassed the time limit of 24 hours will be charged with the shipment cost of 40$ US.

DISCLAIMER / LIMITATION OF LIABILITY
We provide this website, our services and our products for use on an “as is” and “as available” basis. We provide the my.allel.com website without any representation or endorsement made and without warranty of any kind, direct or implied, including but not restricted to the implied warranties and conditions of merchantability, compatibility, fitness for a particular purpose, non-infringement, suitability, accuracy and safety. Native Alpha does not guarantee that your use of the website will be continuous/uninterrupted, mistake-free or free of viruses or other harmful components. You consent that you access and use the website at your own risk. We may alter, amend, develop, improve and/or make any other changes to my.allel.com at any time with or without notice. Under no circumstances will we be held liable for any direct, exceptional, indirect, secondary, or resulting damages as an outcome of or in connection with the use of, or the lack of ability to use the website, even if Native Alpha has been advised of the possibility of such damages. Native Alpha does not guarantee that your use of our products will be effective or safe for your skin type. Only you and your personal physician can determine that. As a result, our liability to you in lieu of damages as per our skincare product shall not exceed the price you paid for that product. You hereby release and hold Native Alpha innocent from any and all claims, losses, liability, damages, and expenses (including without limitation loss of business, opportunity, information, revenue or profits) relating or connected to your use of the website, any content acquired through the website or any suspected violation by you of these terms and conditions. The laws of some jurisdictions do/may not allow the limitation or exclusion of legal warranties, liability or certain limitations of representations or damages made concerning services or goods. Some or all of the above exclusions or limitations may not apply to you if you fall under any of such a jurisdiction.

INDEMNITY
You consent to indemnify Native Alpha, its licensors, affiliates, managers, officers, suppliers, agents, and employees from and against any and all losses, costs, reparations, claims, penalties, expenses and liabilities resulting from your use of the Website or anyone using your account, or any suspected violation by you or anyone using account of these Terms and conditions. This includes reasonable legal and accounting fees. You also assent to indemnify Native Alpha, licensors, affiliates, managers, officers, suppliers, agents, and employees for any injury, including but not restricted to bodily injury or death, to you or/and any other person(s) arising from your use of or dependence on any information gotten through the Website. This Website provides only general medical information, and should never be taken as a substitute for professional medical advice. Always consult a health care professional and/or your physician for specific recommendations about your medical condition.

CHILDREN’S PRIVACY
As we are dedicated to guarding the privacy of minors, we do not provide this website and its services for their use. This Site is not planned or premeditated to attract children under the age of 18, and we do not direct our online marketing strategies towards minors. We do not collect personally identifiable information from any person we actually know is a child under the age of 18.

HYPERLINKS TO OTHER SITES, ADVERTISEMENTS AND SEARCHES
On our website, we provide links to third party websites that are controlled and maintained by others. Native Alpha also may select certain sites as priority responses to search terms you enter, and we may allow advertisers to respond to certain search terms with sponsored content or advertisements. We do not have any control over these websites, and you may not take our link to them as an endorsement of such websites. Native Alpha does not endorse any product, service, or treatment advertised on the Native Alpha Site.

JURISDICTION
You clearly agree that the exclusive jurisdiction for any dispute with Native Alpha, or in any way relating to your use of the Native Alpha Site, resides in the courts of Israel and you further agree and expressly consent to the exercise of personal jurisdiction in Israeli courts in connection with any such dispute including any claim involving Native Alpha or its content providers, employees, affiliates, subsidiaries, contractors, managers, and directors. INVALIDITY OF TERMS If any provision of these Terms and Conditions is found to be invalid by an Israeli court having expert jurisdiction, the invalidity of that one provision shall not affect the enforceability/validity of the remaining provisions of these Terms and conditions. The remaining provisions shall remain in full force and effect.

NO WAIVER
No waiver of any of these Terms and Conditions shall be deemed a further or continuing waiver of such term or condition or any other term or condition.
DISCLAIMER
GDPR – POLICY FOR PROCESSING PERSONAL DATA WITHIN NATIVE ALPHA INTRODUCTION

This information text explains how Native Alpha manages your rights and what rights you have. The information is addressed to any user who has used our products and services, any customer who has purchased any product or services from us; anyone who had visited our website or our platforms in social media; as well as anyone who is in one way or the other engaged in communication with us.

Native Alpha is committed to maintaining user privacy on our website. This Privacy Policy governs the use of and describes the use of your personal information provided to us and by accessing and/or using the website in any manner as specified above, you agree to be bound by the terms of this Privacy Policy. If you disagree in any way with our policy, you should not use or access our Site. We encourage you to read through the information carefully. If you have any questions about how your personal data is handled please contact us. Our contact details are at the end of this information text.

WHAT IS PERSONAL DATA?
Personal data is all information that can be linked directly or indirectly to you, for example by images, social security number, IP addresses and purchase history.

OUR HANDLING OF YOUR PERSONAL DATA
1) When you buy products and services from us, we handle the following information that you submit to us:
• Your name and your contact information
• Information about shipping address and contact information on delivery
• Data on purchase history
• Payment details and history of payment details
• We handle your personal data to:
• Manage and deliver what you have purchased in accordance with our purchase and
delivery terms
• Payment for the products and services we delivered
• Notify you of any changes in our delivery


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• Market our products and services e.g. by e-mail When you have a login account we handle, in addition to what is described above, also: • Details of your login account e.g. username and password
• Details of your activities in the account e.g. details of recent logins
• Personal data is handled to:
• Manage your login account
• Contact you with information about e.g. deliveries or invoices
• Maintaining, improving and developing the technical platform used
• Ensure the security of the technical platform used


Legal basis of handling
We handle your personal data with support in the performance of agreements, when we provide products and services based on legal obligation and interest weighing, when we have a legitimate interest in using your data for statistics as well as ensuring the delivery and payment of our products and services. Storage time We save your information as long as the product or service is available and you are a customer of ours. Contact details, like name, phone number and e-mail address, that we have received are stored in our database. When we are notified that you do not want to be a customer with us, your personal data will be deleted within a 3-month period. 2) You can choose to communicate with us in many different ways, e.g. by phone, mail, social media or our digital platforms. When communicating with us, we handle data that you submit to us as:
• Name and contact details
• Information about your comments, questions or other
• We handle your personal data in order to:
• Answer questions and manage your messages
• Deliver requested information or product
• Legal basis for handling: We handle your personal data for both parties’ legitimate
interest in handling your case (interest weighing).
• Storage time: We save your personal data for up to 12 months after completion of the
case in order to secure traceability in your communication with us.

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If you have provided sensitive information and unique identifiers, e.g. your social security number, then we will keep it in a secure place so that it can only be seen by authorized employee at Native Alpha. In addition to what is described in paragraph 3 above, in some cases we handle your personal data when we are obliged by the law, e.g. due to accounting obligation, obligations arising from legal legislation or our request from authority. Legal basis: When we handle your personal data because we are required by law we do so in support of a legal obligation.

HOW LONG DO WE SAVE YOUR PERSONAL DATA?
Your personal data is only stored for as long as you need, as long as you are a customer with us or as long as we have to store them by law. Thereafter your information is deleted or unidentified securely so that they can no longer be linked to you. Learn more about how long we save your information under paragraph 3.

SHARING YOUR PERSONAL DATA
Native Alpha never sells your information to third parties. However, we may disclose your personal data to the following categories of recipients: Suppliers within the EU/ESS or outside EU/ESS that handles e.g. IT services, deliveries, payment services and credit information for Native Alpha’s behalf Other recipients when required by law, other constitutions or authority decisions Recipients who handle information with personal data on behalf of Native Alpha should always enter into a personal data agreement with us in order to ensure that your information is handled correctly and safely. When your personal data is shared with a recipient who is an independent personally responsible person, such as authority or bank, the recipient’s privacy policy and personal data management information applies.

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DNA PRIVACY POLICY
You understand and accept that our sole reason for requesting for your DNA is to verify the drivers behind your aging so as to customize your skincare product. We, as a matter of policy, only check for the 16 SNPs as specified by our specific DNA agreement. Also, as per our DNA agreement, we will only store the DNA collected for a period of three months after we have sent you your skincare product. The reason for keeping the results for an additional three months is for referral purposes and in the case of having to do a retest. You understand and accept that we will destroy all DNA collected after a period of 3 months. We assure you that all information about your DNA will not be misused in any way and will at all times be handled correctly by our organization. We are always answerable to the government department in charge of monitoring labs, and we are in all respects conformed to the laws and regulations of the Swedish Medical Products Agency (https://lakemedelsverket.se). We are also regulated by SWEDAC (https://www.swedac.se/?lang=en) under the ISO / IEC 17025 specification and our packaging are CE marked and follow IVD Directive 98/79 / EC.

HOW DO WE PROTECT YOUR PERSONAL DATA? Your integrity is important to us and therefore we put safety in focus. We take steps to protect your data in accordance with the Data Protection Regulation and established guidelines for information security. This means that we have routines and rules on data protection and we ensure that staff only have access to the information they need to perform their work.

USE OF OUR SITE BY MINORS
Minors (individuals less than 18 years) are not eligible to use our website. If you are a minor, you may only use this Site in conjunction with and under the supervision of parents or guardians.

OUR COOKIES POLICY
At Native Alpha, we make use of “cookies” to provide a user-friendly registration and log in experience and improve user experience. It will in no way make available to us information beyond what you willingly provide to us. You may however choose to deny or accept cookies on your web browser bearing in mind that your denial of cookies may mean that you are unable to enjoy the full functionality of our website.

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YOUR RIGHTS UNDER DATA PROTECTION LEGISLATION
We are a GDPR compliant website. You have the full right to tell us not to use or process your personal information in specific circumstances, such as for marketing purposes. You understand that you have the right to withdraw your consent where the processing of your personal information is based on your consent, subject to legal or contractual restrictions. You have the right to update and correct your information if you believe it is erroneous or has been deleted in certain circumstances. You may also place restrictions on the way in which we process your information. • You have the right to request Native Alpha for copies of your personal information.
• You have the right to object to Native Alpha’s processing of your personal information,
under certain conditions. • You have the right to request that Native Alpha transfer the information that we have
collected directly to you or to another organization under certain conditions. • You have the right to request that Native Alpha erase your personal information, under certain conditions.
• You have the right to request that Native Alpha restrict the processing of your personal information, under certain conditions.
• You have rights. If you wish to use any of your rights please contact us through the contact details in the next section.
To learn more about the Data Protection Legislation and your rights please read here:
http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32016R0679
If you consider that our processing of your personal data does not comply with Data Protection Legislation please contact us via the contact details in the next section. You are also entitled to complain to the Israeli Data Protection Authority.

CHANGES TO PRIVACY POLICY
Native Alpha may occasionally review and revise this Privacy Policy as we suppose fit and without prior notice to any user. We will publish such reviews and/or revisions on the website, so that you are always knowledgeable about the type of information that we collect and how exactly we use such information. Your use of our website after such changes are published shall mean that you are in full and total agreement with the modified privacy policy.
CONTACT US
OUR EUROPE HEADQUARTERS ADDRESS:
Allogenic AB Sågvägen 13, SE-371 42 Karlskrona, Sweden

OUR USA HEADQUARTERS ADDRESS:
Nordic Innovation House 470 Ramona Street, Palo Alto 94301 CA, USA

Native Alpha is personally responsible for managing your personal data. If you would like further information about how your personal data is handled please contact us by written request, sent to our customer service email: support@allel.com In the letter, we request that you provide your name, address, e-mail and telephone number in addition to your case. Also attach a copy of your ID. Answers will be sent to your address. \

OUR EMAIL FOR SUPPORT:
Support@allel.com

Notice: ALLEL products are regulated by SWEDAC under the ISO / IEC17025 specification
and our packaging is CE marked and follow IVD Directive 98/79 / EC.

© Copyright 2019 MY ALLEL.

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